Adaptive Insights Enhances Financial Planning for Software Companies

Adaptive Insights, a maker of cloud-based strategic corporate performance management (CPM), has launched a software industry initiative, representing the company’s first vertical solution. Leveraging its expertise with 400+ software customers, many of which are listed in the Forbes Cloud 100 and Deloitte Technology Fast 500, Adaptive Insights has combined best practice models, KPIs, and industry benchmarks with its Adaptive Suite integrated planning and analytics product.

Optimized to accelerate and enable active planning for software companies, the Software Planning & Analytics Solution is being showcased here, at the company’s user conference, where a dedicated session on “Cloud Trends and Benchmarks for Success” will also be presented by recognized cloud expert and partner at Bessemer Venture Partners, Byron Deeter.

“Software finance teams tell us that navigating change is their biggest challenge,” said Tom Bogan, CEO, Adaptive Insights. “A company’s best strategy in this environment is to adopt an active planning process that enables rapid scenario planning and course-correction. When we combine that with a best-practice model for accurate topline planning, KPI management, and benchmarks, we’re able to empower software companies with a turnkey solution to better manage their business in what is, often, a rapidly changing industry.”

The new Software Planning & Analytics Solution enables software companies to quickly and easily adopt an active planning process, both speeding their implementation time and ability to manage business-critical metrics that drive their success.

Comprehensive Solution to Model, Monitor, Report, Analyze, and Benchmark

Software companies have a critical need to better predict revenue, increase deal size, improve lifetime value of customers (LTV), reduce churn, and reduce customer acquisition costs (CAC). By combining the Adaptive Suite planning and analytics platform with industry performance benchmarking from OPEXEngine, Adaptive Insights’ benchmarking partner, software companies can leverage the experience and best practices of thousands of companies with similar business challenges. The complete Software Planning & Analytics Solution includes prebuilt, configurable models for topline forecasting, planning renewals, sales capacity planning, marketing demand generation modeling, prebuilt KPI dashboards, including benchmark targets; easier-than-ever visual analytics; and prebuilt, one-click SaaS board packs.

Benchmarking to set targets and to assess performance vs. peers is part of a best practice active planning process for companies. This view was validated in a recent CFO survey, where 63% of CFOs indicated that their board of directors or CEO measure performance against benchmarking data. To meet that demand, Adaptive Insights has partnered with OPEXEngine to enable SaaS customers to leverage data from 400 GAAP and Non-GAAP benchmarks from both public and private software companies. Integrated into the planning and dashboard capabilities of the Adaptive Suite, OPEXEngine benchmarks provide guidance for companies mapping their growth strategies and setting targets, as well as course correcting using industry leading metrics as guideposts.

“Software companies face unique challenges as they plan and monitor how they market, sell, and deliver software as a service, innovate for differentiation, and aim to keep up with ever evolving market dynamics,” says Deeter. “Benchmarking is key for these companies, who have the benefit of looking at how like-companies perform relative to key SaaS metrics, such as CAC, retention, sales productivity, etc., This gives them the ability to explore trade-offs between growth and burn, with a real-world view into results.”

The Software Planning & Analytics Solution, including SaaS benchmarks from OPEXEngine, are being showcased at Adaptive Live with dedicated sessions, featured customers, roundtables. Additionally, Deeter will present his views on the state of SaaS and will discuss the metrics that matter in assessing growth and efficiency at different company stages and BVP’s SaaS trend predictions for 2017 in a presentation titled “Cloud Trends and Benchmarks for Success.”